Trademark Registration

Protection and Enforcement

When you obtain your federal trademark registration, you will have a powerful competitive advantage. You will have a mark that you can advertise in order to create associations in the minds of consumers and to establish a reputation of quality and good service. Having established your good brand and good reputation, you can then prohibit your competitors from drawing business from you by using a confusingly similar mark. You will be able to initiate federal lawsuits to obtain an order to prohibit the competitor from utilizing your mark and to recover damages and attorneys fees.

 

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